July 13 2017 in Language Connect by Global-Language
TOP 5 steps to successful copywriting
Once you start looking for an awesome copywriter for your project, you’ll see dozens of advertisements proposing both good and not-so-clear services, where prices range from low to the highest. What are the components of copywriter’s work and what’s so valuable about the final product?
Searching for the information and writing the core text
Before starting any work, a copywriter is supposed to get acquainted with the topic, collect and process the information. None of us can be at ease with any random topic. It surely requires time, a lot of general knowledge, good analytical and writing skills. A copywriter must be an erudite in many spheres in order to read, transform, generalize and systematize tons of information, giving a nice neat meaningful text as a result. The final result is a good structured piece of text, isn’t it?
Checking the text
It has been proven that a translator/copywriter is likely to leave mistakes while checking his or her own text. It’s a pure human factor. When eyes get used to looking at the same text for a while, the information in it seems to be clearly narrated, and the misprints may remain unnoticed even after a few checks. But it’s better if the text is checked by a different person. Side editors or proofreaders will spot the weak points easier and much more effectively.
Checking it once more
Human brain needs some breaks in order to perform certain types of monotonous work. But proofreading is not everything. The facts used in the article need to be checked a few times. You don’t want your website to become a source of unreliable information, isn’t it?
This trick is often used by many companies – checking by a native speaker. We have to tell that this measure is costly and can hardly be taken as reliable. No agency tells who is the native speaker they collaborate with, what education he or she has, can you trust his or her opinion. Native speakers with appropriate education and qualification set a big price tag for their services, thus, in most cases what you are going to get when paying for an additional proofreading by a native speaker, is going to be either an additional checkup by the same non-natives who worked on your project, or checking by some Indian freelancers, who position themselves as native speakers.
In order to get an awesome copywriting work, don’t hesitate to ask. Who is going to perform it? What experience do these specialists have? How is the final result going to be checked? What programs are used? Is it going to be checked by a native speaker? Who is the native speaker a company collaborates with? Ask if the topic for copywriting is clear and provide additional resources.
These tips will help you to find your team of copywriters easily.