July 13 2017 in Language Connect by Global-Language

Copywriting in English. Why do we need good copywriters?

Writing meaningful unique texts for your website is not such an easy thing! Why good copywriters are always needed?

Your Internet business is growing, and you wonder how to earn higher positions in browsing results? You’ll definitely need to think about dozens of new unique articles for your website for the purposes of SEO. But how to find a good copywriter and how to check if the texts you have work good enough for your purposes?

Why do we need copywriters?
Very few of us realize the importance of high quality copywriting. Modern copywriting is not only about writing some meaningful text with no mistakes – good specialists in this field make up one of the major bricks in success of your resource. Don’t think that simply advertising your product and writing a few descriptions for the items in your Internet shop are going to be successful steps to attracting a large auditorium. Average websites require dozens and dozens of pages filled with high quality content, and it’s of the primary importance for search optimization.

What are keywords for?
When a customer types “buy a swimsuit in London” in browser, he or she is obviously looking for a specific product in some specific area, and this key phrase has to be used at website if you are selling swimsuits in London. Such phrases are called keywords, and you have to get a full list of them to let people find you! The articles have to be unique and contain correct keywords. Experienced copywriters know the tools for picking up the most used keywords regarding the topic of your website. Thus, keywords are special words or phrases by which a person can find what he or she needs, and correct implementation of them is incredibly important.

Don’t overuse keywords.
Incorrect using or overusing them is easily recognizable by the automatic programs, and such texts won’t get high rankings! In fact, it will play a bad joke – your website will be considered a low quality unreliable resource.

How to check if my copywriter is worthy?
All you need to do is to see the relevance of the articles he or she writes. Are they matching the topic? Are they interesting to read? Do you like them?

Don’t forget to see if spelling and grammar are fine, but most importantly – check the uniqueness of the articles you get. There are many online tools for checking this parameter. If it goes any lower than 80%, most probably, it means either that the copywriter uses the most wide-spread expressions with no creativity, or that he or she simply copied the text from some other web resource. Such articles are going to harm your business, and every good text writer knows about it.

Good luck for developing your business!


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